Meet your coach, Esme

A young woman with red hair and blue eyes sitting at a desk with a laptop, in a bright office with large windows and green plants.

Hi, I’m Esme - a life and leadership coach, leader, and passionate advocate for personal and professional growth.

Before stepping into the world of coaching, I spent eight years leading functions across a range of SME businesses. I’m Associate CIPD qualified and have always been drawn to the people side of business - supporting individuals, developing teams, and creating environments where people can grow and thrive.

Throughout my HR career, I coached and developed managers and leaders, helping them achieve their goals and build confidence and capability. That naturally evolved into a deeper focus on professional coaching - which is now at the heart of the work I do.

As an ACC-level ICF, AC and EMCC certified coach, I work with business owners, leadership teams, and individuals across the UK and beyond to unlock clarity, confidence, and action. Whether you’re feeling stuck, seeking more purpose, or ready to take the leap into something new, I bring both professional expertise and lived experience (having made two career changes myself), so I know how daunting - and rewarding - that journey can be.

I also have deep experience partnering with business founders, helping them step into their leadership potential and become the kind of leaders their team and business need to succeed.

My coaching style is person-centred, science-backed, and outcome-focused. Through a creative yet structured approach, we’ll uncover what’s holding you back, build clarity around what you truly want, and take practical steps to help you get there.

A lush green valley with a small stream running through it, surrounded by hills and mountains under a partly cloudy sky.

As Folk’s Story

Why we exist

The idea for As Folk grew from a simple belief: we all need space to pause, reflect, and reconnect with ourselves. During my years in HR and leadership, I saw how often people pushed through overwhelm, self-doubt, or uncertainty without support. Coaching became the space where those conversations could happen - and where real change could begin. I saw that people often had the clarity they needed with themselves, but just needed someone to help them find it.

Snow-covered landscape with a forest of trees at the base of a mountain, under a clear blue sky.

Our vision

As Folk exists to help people reconnect with themselves, uncover what truly matters, and move forward with clarity, confidence, and courage. My mission is to make coaching feel both powerful and deeply human - grounded in science, creativity, and genuine connection.

Snow-covered mountains surrounding a calm body of water, with rocks and ice on the surface.

Our brand

“As Folk” reflects the heart of what we do: coaching for people, as they are. Coaching is not about fixing or forcing - it’s about creating space for people to be human, to explore, and to grow, As Folk.

Our mountain theme came naturally, as mountains have always been a place of clarity for us. Like a climb, coaching is a journey of perspective, steady progress, and finding your own summit. Our imagery is our own, captured on various adventures that have bought, inspiration, growth and joy along our own journey.

A scenic view of a frozen lake with snow-covered mountains in the background. A person is standing in the water near the shore with arms raised. The sky is partly cloudy.
A few years ago, before a friend of mine was diagnosed with ADHD, I’ll be honest - my understanding of it was really limited. I’m almost embarrassed to admit now, that back then all I knew of ADHD was hyperactive people (generally boys)
Resilience isn’t about always feeling strong - it’s about remembering that your brain and body can adapt, heal, and grow through what you face. Each time you pause, reflect, or choose a kinder response, you’re literally strengtheni
It’s time to get to know each other a little better ✨ Over the next few posts, I’ll be sharing a little more about me, and how I found my way into coaching. Like most, my journey has been one of growth, change, and the twists and turns o
Exciting news from As Folk - we’re now a certified DiSC® practitioner ✨ Following our certification (with with the wonderful @optimuscoachacademy), we’re now able to offer DiSC® insights with coaching for individuals, leaders an
From new manager to confident leader ✨ Supporting Jess’ growth into the confident, compassionate leader she is today has been such a privilege (as is getting this wonderful feedback). 
When we first began working together, she was stepping int
Affirmations for growing pains ✨ Growth makes us feel uncomfortable, uneasy and uncertain while it’s happening. The stretch between what was and what’s next, where your brain is literally rewiring for new ways of being. Every time you
So grateful for these kind words from one of my clients ✨ It’s such a privilege to walk alongside my clients on their journey - supporting them to gain clarity, build positivity and achieve the growth they’re seeking, session by session.
Time for introductions ✨ Hi everyone, I’m Esme - the face behind As Folk. I haven’t introduced myself yet, and when I saw this trend (thanks @rosemounttherapy ) I thought how better to finally say hello properly - with two of me! My wh

Contact us

If you have any questions about As Folk, our services, or anything else - we’d love to hear from you.

Feel free to reach out and we'll be in touch soon.

Scenic mountain landscape with snow-capped peaks and a modern house on a grassy hillside.

Ready to start?

Book your Connection Call here