At As Folk, your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and guidance from the Information Commissioner’s Office (ICO).

Who We Are

As Folk provides 1:1 coaching services in alignment with the International Coaching Federation (ICF) standards. Our contact details are:

hello@asfolk.co

We are the data controller of the personal data we collect and process.

What Information We Collect

We collect and process the following personal data:

• Identity Data: Name, title, gender

• Contact Data: Email address, phone number, address

• Coaching Records: Notes from coaching sessions, goals, feedback

• Transaction Data: Payment and billing information

• Technical Data: IP address, browser type, and device information (if using our website)

• Marketing and Communications Data: Preferences for receiving updates or newsletters

We do not knowingly collect data from children under 18.

How We Collect Your Data

We collect data through:

• Direct interactions: when you book a session, fill out a contact form, or engage in coaching sessions

• Automated technologies: via our website or email tools

• Third parties: such as payment providers (e.g., Stripe, PayPal)

Why We Use Your Data

• We process your personal data for the following purposes:

• To provide coaching services

• To communicate with you

• To manage payments and accounting

• To maintain client records

• For safeguarding or legal compliance

• To send updates or newsletters (you may opt-out at any time)

How We Store and Protect Your Data

• Your data is stored securely using encrypted tools and password-protected systems.

• Coaching notes and client files are stored digitally on secure cloud platforms (e.g., GDPR-compliant services like Google Workspace or Notion).

• We retain your data only as long as necessary, typically up to 7 years after your last session, in line with professional coaching and accounting standards.

Sharing Your Data

We do not sell or trade your data. We may share your data with:

• Professional service providers: e.g., IT, legal, accounting

• Payment processors: for handling transactions

• Regulatory bodies: if legally required (e.g., safeguarding concerns)

All third parties are required to respect your data and comply with data protection laws.

Your Rights Under the UK GDPR

You have the right to:

• Access the data we hold about you

• Request correction or deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the ICO: https://ico.org.uk/concerns

To exercise any of these rights, please contact us at hello@asfolk.co

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review it regularly.

Contact Us

If you have any questions about this policy or your data, please contact us.